Guide To Hiring Great Hubspot Developers
As companies pivot toward personalized customer experiences and inbound marketing, the demand for the specialized skills of HubSpot developers increases. Given the impact of emerging technologies in AI and machine learning, adaptability and upskilling are fast becoming essential for businesses across industries. We put together this guide on how to hire HubSpot developers to streamline the process.
HubSpot, a major player in the customer relationship management space, is not immune to the changes in tech. The need for full-stack developers, including those with HubSpot knowledge, continues to increase at 35% annually since 2015, rising from 135,000 jobs available to a projected 853,000 jobs in 2024. Companies worldwide and across industries report results from using the HubSpot platform.
| Company | Industry | Gains From Using HubSpot |
|---|---|---|
| Lyte | Software and Tech | 10% point increase in first contact resolutions, 32% point decrease in reopened tickets, 3% monthly churn rate |
| Top Carpets and Floors | Retail | -150 more leads, 98% lower cost per lead, 26 times increase in conversion rate |
| Volopay | Software and Tech | 30% time savings for sales team, 40% time savings for management team, 20% increase in conversions monthly |
| Cambiobike | Sports and Fitness | 70% reduction in average order time, 40% increase in targeted activities, 39% reduction in financing approval time |
| VC Group | Consumer Goods | 100% centralized touchpoints, More than 100% increase in conversion rate |
To hire HubSpot developers with adequate skills, look for a combination of technical proficiency and the ability to adapt to changing technology. The marketplaces we listed screen for problem-solving aptitude and a willingness to stay updated with industry trends.
Hiring a Freelance Hubspot Developer
When you hire a freelance HubSpot developer, you have the flexibility to scale your efforts up or down based on project needs and deadlines. This is important for meeting fluctuating demand without the long-term commitment you take on with full-time hires. Freelancers often specialize in niche areas of the HubSpot platform, offering expertise you may struggle to source locally. Hiring talent through a freelance marketplace brings fresh perspectives and innovative solutions you get from a diverse pool of experts.
What Does a Hubspot Developer Do?
A HubSpot developer specializes in creating, managing, and optimizing a company’s digital presence and customer relations using HubSpot’s extensive platform. Common elements of the job include:
- Designing websites
- Developing landing pages and email templates
- Managing your application programming interfaces
- Integrating third-party services into your digital marketing strategy.
Why hire HubSpot developers? They offer a unique blend of technical and marketing experience to your team. Their skills can often increase your lead conversions, enhance customer engagement, and help you make decisions that optimize your return on investment in marketing campaigns using data. HubSpot developers for hire can work on many different types of projects, from customer relationship management to content marketing and analytics, aligning every aspect of these projects with your business objectives.
Hire a dedicated HubSpot developer to create the opportunity for ongoing customization and optimization. They keep your strategies and digital assets up to date with industry trends and advances in related technology. They also work closely with your sales, marketing, and customer service teams to build a unified approach to inbound marketing efforts.
Another reason to invest in this skill set is HubSpot’s developer certification program. Through the program, developers learn HubSpot's basic and advanced functionalities of HubSpot, from serverless functions to dynamic content. The exam covers a comprehensive range of topics:
- Understanding of HubSpot CMS: They learn how to create and manage web pages, landing pages, blogs, and email templates through HubSpot.
- Coding skills: The program brushes up on their formal education in coding, including using HTML, CSS, and JavaScript within the platform to create custom modules and features.
- API management: They learn to integrate HubSpot with other services through APIs, enabling seamless data exchange.
- Data analytics and reporting: They use modules to set up analytic dashboards and generate reports you can use to create more robust marketing strategies.
- Security and compliance: The program educates developers on best practices for ensuring data security and privacy.
The certification program is a comprehensive training course that enhances their technical skill and broadens their understanding of how to use the platform to better a business’s customer outreach. It also includes a portfolio component where developers showcase their real-world projects for businesses to assess their skills better and find the right match.
What A HubSpot Developer Can Do For Your Business
A HubSpot developer can work wonders for your business by leveraging the power of HubSpot’s robust platform. From creating custom modules to add the functionalities you need for your unique business requirements to connecting a software platform with a custom HubSpot application, HubSpot experts bring unique skills to the table.
Custom module development
Custom modules provide additional functionality to enable further customization of content within a HubSpot website. They can create forms, sliders, sidebars, pricing tables, and any other custom items you desire for your site. With custom modules, you can offer a truly unique and personalized experience to your website visitors.
CRM integrations
By integrating your CRM with HubSpot, a HubSpot developer can help you apply HubSpot’s powerful data analysis capabilities to all your customer relationship data. Track customer behavior, analyze customer interactions, and identify trends by connecting your CRM.
API development and management
HubSpot’s API allows for building and managing integrations. Another valuable benefit of hiring a HubSpot developer is that you can take full advantage of these APIs. This gives the ability to connect HubSpot to your marketing automation platform or any other tool.
Workflow automation
Manual tasks can be slow and prone to human error. A proficient HubSpot developer can alleviate this burden by automating key processes. This can include setting up automated emails, lead-nurturing campaigns, and other automations, freeing up your time for more strategic tasks.
Data migration and management
If your business is transitioning to HubSpot after several years of using another CRM or online marketing solution, you can hire HubSpot developers to efficiently and effectively transfer all your existing data into your new HubSpot platform. Relying on an expert helps to avoid potential loss or corruption of data.
Custom reporting and analytics
HubSpot is powerful and provides a wide range of reporting capabilities. However, if you need something more specific, a HubSpot developer can create reports that give you a deep understanding of the data that you need to make better business decisions. Whether you need custom dashboards, visualizations, or other tools, a HubSpot developer can get the job done.
JavaScript and serverless functions
Serverless functions are a form of server-side code that does not require new servers to run. HubSpot developers can use this efficient form of programming to bring you additional functionality without the additional cost of servers.
Security best practices
Good HubSpot developers know best practices when it comes to security. They can bring their deep knowledge of programming and computer science to help you implement strong security measures to keep your site and your customer data safe.
Knowledge of HubL (HubSpot Markup Language)
HubSpot Markup Language is how to create custom templates and modules for HubSpot. Hire HubSpot developers to give you a fine level of control and customization, enabling you to stand out from your competitors and provide a better user experience for your customers.
Responsive design principles
Did you know that 15% of U.S. adults are now “smartphone-only” internet users? 90% of all Americans own a smartphone. With so many users discovering your brand on mobile, it is critical that you provide them with an unforgettable experience.
By utilizing responsive design principles, HubSpot developers can ensure your website looks great on all devices. This helps improve accessibility and increase engagement with your brand, leading to more conversions and revenue for your business.
How To Hire Hubspot Developers
The first step in hiring the right HubSpot developer is to clearly define the scope and requirements of your project. This will help you decide what level of expertise you need. Junior developers are suitable for basic tasks, such as website updates, email templates, and surface-level analytics. They have less experience but are typically more cost-effective. However, they may require more supervision and contribute less to strategizing.
Mid-level developers can handle more complex tasks, such as API integrations, advanced analytics, and custom modules. They usually have a few years of experience and work better remotely with little supervision. Highly skilled developers are experts who can actively contribute to planning and often lead a development team. They can handle complex integrations, enterprise-level solutions, and strategy development.
When running a small campaign or working with a limited budget, a junior developer may suffice. However, for more high-stakes projects that require strategic insight, a mid-level or highly skilled developer would be more appropriate.
We created this list of marketplaces to make it easier to hire HubSpot developers. Sites like Toptal, Upwork, and Guru allow developers to create profiles. When browsing professionals, look for a strong portfolio, relevant certification, and proven experience. Having the HubSpot developer certification is a useful indicator of a suitable candidate. They should also be proficient in the relevant coding languages and have a background in inbound marketing.
Each level of experience brings its own advantages and strengths. Exceptional candidates should demonstrate a capacity for strategic thinking, showing that they can contribute more than just the technical aspect of working with the HubSpot platform.
| Developer Skill Level | Capabilities |
|---|---|
| Junior | Basic website updates, email templates, small campaigns, and surface-level analytics |
| Mid-Level | API integrations, advanced analytics, custom modules |
| Senior / Highly Skilled | Complex integrations, enterprise-level solutions, strategy development, oversight of high-stakes projects |
What Skills To Look for When Hiring a Hubspot Developer
The HubSpot developer skills to look for include several technical and soft skills as well as signs of cultural fit and collaborative abilities. Important technical skills to look for include:
- Deep expertise in front-end development and tech, including an understanding of HTML5, CSS3, and JavaScript
- Ability to work with APIs and JavaScript plugins for adding functionalities and integrating third-party services
- Demonstrated experience in complete small and large-scale web development projects, from concept to deployment
- Specific experience with HubSpot’s CMS
- Proficiency in debugging tools
It is not unusual for companies to overlook the importance of soft skills when hiring for such a technical position. However, certain soft skills are important elements of a developer job:
- Verbal and written communication skills for explaining complex technical issues in simple terms
- The ability to problem-solve their way through unexpected challenges
- Willingness and ability to adapt to new tools, technologies, and methodologies
- Strong focus on details to avoid small errors, create clean code, and meet deadlines
- The ability to prioritize the customer
Finding a HubSpot developer who is a cultural fit is also important for aligning with the company’s core values, vision, and work ethic. They must be able to collaborate with other members of the marketing and sales teams. Most professionals research a company’s culture before accepting a role, and 81% of hiring managers say new employees are less likely to leave when they work for an organization where they fit in culturally.
How Much Does It Cost To Hire Hubspot Developers?
A variety of factors, including budget, technical requirements, the scope of the project, the developer’s location, and experience level, can impact the cost of hiring HubSpot developers. On average, the expected wages can range from approximately $25 per hour to as much as $200 per hour.
Tips for Writing a Hubspot Developer Job Description
Creating an engaging HubSpot developer job description means highlighting the exciting projects your company has available and spotlighting company culture. When you are ready to start interviewing candidates, consider a blend of methodologies. Technical assessments test the developer’s skills but can cause stress, sometimes impacting performance. Therefore, you also need behavioral interviews to focus on personality and past experiences to better gauge the person’s abilities. Pair programming exercises offer a more realistic job preview while assessing technical skills and teamwork abilities simultaneously.
To evaluate soft skills like communication, problem-solving, and team collaboration, ask scenario-based questions. You can also assign tasks that mimic real-life challenges. Then observe how your candidates articulate their thoughts, solve problems, and work with others. Use standardized assessments and involve people of various backgrounds in the decision-making process to ensure diversity and inclusivity.
Common Interview Questions To Ask When You Are Looking To Hire a Hubspot Developer
To hire HubSpot developers who adequately meet your needs, you must ask pointed questions that evaluate their technical and soft skills:
- Can you explain the difference between HubSpot COS and CMS Hub?
- Describe your experience with HTML5, JavaScript, and CSS3.
- How do you approach debugging a problem in HubSpot?
- How would you handle a situation where you disagree with a team member on the direction of a project?
- How do you keep yourself updated with industry changes and new HubSpot features?
A candidate should articulate their experience with HubSpot clearly. Look for those who can offer specific examples of projects where they used different coding languages. Were they able to cite concrete examples of cross-functional collaboration that led to a successful outcome? How did they handle projects that did not work out?
By asking these questions, you can gain a comprehensive view of their abilities and make a more informed decision before hiring. Remember, many of the marketplaces we listed have thorough vetting processes that ask similar questions to help you get to the high-caliber candidates immediately.
How To Find Freelance Hubspot Developers for Hire
Sites to hire HubSpot developers, like freelance marketplaces, job boards, and outsourcing agencies, are useful avenues to explore. Toptal offers world-class talent and requires zero work on your end. Leverage professional networks, such as LinkedIn and industry connections, attend events, and partner with coding boot camps to broaden your outreach. Key points to consider when you want to find HubSpot developers include the speed of hiring, experience, budget, quantity, quality, and whether you prefer remote or on-site developers.
Hiring the right HubSpot developer ensures you reach the full potential of your marketing efforts. By strategically sourcing talent, conducting thorough interviews, and carefully weighing your options, you set the stage for project success and long-term growth.
Hiring Hubspot Developers - FAQs
- Why Should You Hire a Hubspot Developer?
- Hiring HubSpot developers can elevate your marketing strategies, streamline operations, and improve ROI. With their skills in coding and AIP integrations and their knowledge of the HubSpot platform, they can create custom solutions for your business. You gain the ability to fully utilize HubSpot’s vast capabilities, ensuring you not only meet but exceed your marketing goals.
- How Much Does It Cost To Hire a Hubspot Developer?
- The cost of a HubSpot developer can vary drastically based on skill level, project requirements, and experience. The median hourly cost for a HubSpot developer on freelance marketplaces generally range from $15-$40.
- Where Can I Find Hubspot Developers?
- Toptal, Upwork, Arc, Guru, and Krishang Technolab are the top five freelance marketplaces to find HubSpot developers. Explore the rest of our list for a broader pool of candidates.
- How To Hire Hubspot Developers?
- To hire HubSpot developers, start with clearly defined project requirements. Then use multiple sourcing channels, such as freelance marketplace, job boards, and professional networks, to find candidates. Conduct rigorous interviews, assessing technical proficiency, soft skills, and teamwork abilities. Use technical assessments to gauge coding expertise and check references before finalizing the onboarding process. By taking a multifaceted approach, you will find more well-rounded candidates.