How to hire freelance WooCommerce Developers in 2024

Updated on July 12, 2024
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Kelly Wilson
Written by Kelly Wilson

Strategist and entrepreneur, with experience in hiring developers across various industries. Kelly has established herself as a trusted expert in identifying and recruiting top tech talent. She shares advanced tips on how to identify the right talent, create hiring strategies, develop your tech teams and much more.

Expertise: IT Recruiting, Tech, Marketing

Ready to build a successful online store with WooCommerce? Our comprehensive hiring guide provides valuable insights, tips, and a step-by-step approach to find and evaluate experienced WooCommerce developers. Explore top talent platforms, learn how to assess technical proficiency, and evaluate candidates' project experience. With our guide, you'll simplify the hiring process and find the perfect WooCommerce talent to create captivating and profitable online stores. 

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Here are the top 15 sites to hire freelance WooCommerce Developers

Based on facts publicly available as of 01.01.2024

1. Toptal

When you want to hire WooCommerce developers, you want to work with the best. Toptal qualifies only the top 3% of their applicants. Offering options for start-ups, Fortune 500 companies, and everything in between, the platform promises fast hiring with unparalleled success. Talk to one of its experts about your business goals, and they'll help you build a hand-selected team that fits your project requirements.

Key points:

  • Enjoy a risk-free trial for up to 5 days.
  • Completed over 60,000 projects for 25K+ satisfied clients.
  • Trustpilot rating of 4.8 out of 5.

2. Upwork

Browse a wide variety of WooCommerce developers on Upwork, and find people who meet your needs and your budget. If you prefer, you can post your own job and allow the talent to come to you. When you reach an agreement, the platform offers a variety of tools to ensure your satisfaction.

Key points:

  • Upwork’s Talent Scouts can match talent to your project requirements.
  • Free site features narrow your search, but you must vet applicants.
  • Pay freelancers confidently with Upwork’s safe payment portal and fixed-price protection.

3. Virtina

Virtina has served more than 950 clients around the world and prides itself in offering 100% quality assurance and client satisfaction. The company's experienced WooCommerce developers are innovative, creative, and adept in many different industries to ensure your project stands out in a way that makes sense to your audience.

4. Codeable

When you want your WooCommerce to integrate seamlessly with your WordPress blog, Codeable's developers are ready to help you. The company carefully vets all of its applicants and monitors its developers to ensure they're providing high-caliber work every time. Simply take a few minutes to tell Codeable about the scope of your project and how quickly you need it. This site will pair you with one to five experts who meet your requirements and can help you succeed.

Key points:

  • Codeable usually presents your pricing estimate within 24 hours.
  • Hire freelancers for projects from short-term jobs to custom development work.
  • Developers possess varying skills targeted to specific WooCommerce aspects.

5. WisdmLabs

Certified as platinum experts in WooCommerce, the team at WisdmLabs has 10 years of experience and more than 300 successfully completed projects under its belt. Some of the most common tasks the developers complete include full website development, migration of existing sites, and custom plugin development. Getting started just takes your name, contact information, and a few project details. The team will help guide you through your goals from there.

Key points:

  • WisdmLabs offers a wide variety of WooCommerce services.
  • You’ll get training and one month of support free after product launch.
  • You can communicate directly with your developer and expect clear, transparent documentation.

6. Guru

Guru is a stopping point for more than 3 million businesses and freelancers. Excellent value and some of the best WooCommerce developers in the industry are all part of the package. Sign up to post your job ad, then evaluate the quotes you receive to determine which developers are most likely a fit for your project. From there, you can hire WooCommerce developers and use the tools available to work on your project and track its progress.

7. Elementor Experts

Elementor Experts focuses on helping you hire freelance WooCommerce developers who are creative, technically skilled, and ready to help you create a thriving website for your business. Search based on skills, services, or types of projects, then filter your results based on price range or expertise. When you find people you're interested in working with, contact them directly to talk about your project, determine their availability, and decide how to proceed.

8. Freelancer

Freelancer is home to millions of users, including many highly qualified and experienced WooCommerce developers. You can choose to browse through the experts to contact people who you're interested in working with, or if you prefer they come to you, post a job and wait for bids to start coming in. Once you decide who you're working with, you can track progress and pay safely through the website.

9. Fiverr

Fiverr provides clients with access to talented WooCommerce developers who have a variety of experience levels, skill sets, and creative ideas. If you know exactly what you're looking for, post a job ad or browse profiles of individuals who may be the right fit for your project. If you need some direction, let the company's Fiverr Business Success Managers help you by matching you with the right talent for your project.

10. WPTangerine

WPTangerine focuses solely on helping companies build better WordPress blogs that integrate seamlessly with their WooCommerce pages and plugins. Choose the right plan to meet your needs, submit the tasks and projects you hope to complete, and receive daily progress updates when you hire WooCommerce developers through this platform.

11. UpStack

UpStack uses artificial intelligence to match you with senior-level WooCommerce developers who are ready to get your project moving forward. The eight-point assessment ensures every developer is one who not only has the technical knowledge but also the creative know-how to build websites for a wide variety of industries. All you need to do is fill out a short questionnaire to get started.

12. ZealousWeb

ZealousWeb's WooCommerce freelancers have hands-on experience building websites for businesses in all types of industries. From the time you share your ideas with the team, its members focus on providing you with all of your options and helping you choose the right ones to represent your brand and bring in new customers. Start with a brand-new website, or ask the team to help you migrate from another eCommerce platform.

13. PeoplePerHour

When you find the best freelance WooCommerce developers on PeoplePerHour, you can choose to hire them by the hour or on a per-project basis. Use the company's easy form to provide as much detail as you can about your project. From there, an AI algorithm helps to match you with the best freelancers for the job. Interested candidates will provide you with a custom proposal. Review and compare the ones you receive to determine which developer or team of developers is the best fit for your website needs.

14. PixelCrayons

Hiring freelance WooCommerce developers can feel overwhelming sometimes, but PixelCrayons aims to help you find an experienced and reliable team of developers without all of the struggles. Website customization, theme development, website migration, and responsive portals are just some of the things you can expect to receive. The 100% in-house team promises a quick turnaround time, easy onboarding, scalable teams, and no locked-in contracts.

15. Uplers

The WooCommerce developers at Uplers are all about helping you create your online store the way you want it, and they aren't afraid of taking on big ideas. With a focus on shopper-friendly designs and robust back-end capabilities, these experts are talented at theme and plugin development and customization, migration, and ongoing maintenance and support. Choose from skilled, experienced, or expert pricing plans and fill out a quick form to begin the onboarding process.

Guide to hiring great freelance WooCommerce Developers

Hiring WooCommerce developers

As of July 2022, WooCommerce was the largest eCommerce platform globally, holding nearly 37% of the market share. With so many businesses looking to WooCommerce, it's natural that the number of experts entering the field of WooCommerce development is on the rise as well.

If you aren't tech-savvy yourself, the responses you receive for your job ads may feel overwhelming. After all, it's hard to know which technical knowledge your developer needs if you don't have that knowledge yourself. That's why it's a good idea to hire WooCommerce developers through a freelance platform.

It isn't just about technical knowledge, though. It's also important to understand what you should expect as deliverables from your developer, how much you can expect to pay them, and how to write job descriptions that bring in the best applicants.

What Does a WooCommerce Developer Do?

Simply put, WooCommerce developers design, build, and modify websites that use the WooCommerce platform to operate. Occupation Dictionary takes that definition a bit further by stating, "They are responsible for a website's technical aspects, such as performance and capacity, which are measures of a website's speed and how much traffic the site can handle."

WooCommerce experts have a strong understanding of WooCommerce and the programming languages CSS3, HTML5/XHTML, AJAX, XML, and JavaScript/jQuery. They perform many different tasks, including:

  • Producing data-driven web applications
  • Creating responsive designs without using frameworks
  • Utilizing various techniques for front-end optimization
  • Designing custom themes for websites, applications, widgets, and plugins
  • Integrating WooCommerce with popular payment systems

An excellent WooCommerce developer will work well with your team and have a good eye for up-and-coming trends in design, branding, and eCommerce technology.

Why Hire Dedicated WooCommerce Developers?

There are several good reasons to hire WooCommerce developers. Improved eCommerce functionality, customization, and flexibility are among the top of them. A developer can implement new payment gateways, shipping options, and other functionality features that increase sales and improve the experience for your customers. Customization is important for ensuring your website is on brand and meeting your company's individual needs.

A lot of technical knowledge is also required to design and implement WooCommerce features, which is why it's important to hire a freelance developer who knows the system inside and out.

WooCommerce Development for Businesses
What is WooCommerce development used for?WordPress is the most widely used content management system for websites, and WooCommerce is a powerful extension to turn WordPress sites into fully functioning e-commerce stores.
Advantages:1. WooCommerce includes popular secure payment options. For additional security, you can add a malware plugin. 2. You can adapt WooCommerce to sell products of all kinds, including digital and physical items. 3. WooCommerce is highly scalable and provides limitless options for customizations, including free or paid plugins and customizable themes. 4. This solution is free and open source.
Disadvantages:1. You can only use WooCommerce on WordPress sites. 2. You may incur additional expenses to purchase and renew some extensions. 3. With the wide variety of available extensions, there isn’t a central support channel. 4. Adding too many plugins decreases performance and download speeds.
Related programming languages:PHP, HTML, CSS
Freelance average hourly rate:Around $37 per hour
Where to hire?Toptal, Upwork, Codeable, and the other top sites in this guide.

How To Hire WooCommerce Developers

Every project is different. You may need a developer to build your e-commerce store from scratch or you might just need updating or maintenance. The number and nature of the products you sell may be vastly different from what other online stores advertise.

Before you begin searching for developers, you must first determine the answers to questions such as:

  • Will I sell physical, downloadable, or digital products?
  • Will I list a few products or a vast inventory?
  • Am I building a new site, completely overhauling an existing site, or making minor modifications?
  • Can one WooCommerce developer handle all my needs, or do I need a team?
  • Is this a short- or long-term project?
  • Should I utilize the same people for regularly adding products and maintaining my site?
  • What is my desired start date?
  • What is a reasonable budget?
  • Do I have special needs that require a senior-level developer?

All of these questions and their answers help you create a job or project description and listing.

Unfortunately, your budget often determines how many developers you can hire and their skill levels. Enthusiastic, skilled junior-level developers may produce excellent work. Skill levels typically describe the years of experience a developer has. You may hire senior developers to manage your project while utilizing junior and mid-level developers for other tasks.

If you’re hiring an individual developer, they should be proficient with all aspects of WooCommerce projects. Teams usually have several people with various specialties. Regardless, each developer should:

  • Recognize your goals
  • Have the right skills to realize those goals
  • Have in-depth WooCommerce knowledge
  • Keep up with current marketing trends
  • Be able to express your brand accurately
  • Have experience with similar products and industry
  • Communicate clearly with you and team members

The right candidate will listen to your ideas and be enthusiastic and knowledgeable about how to bring them into reality.

Should I Hire a Freelance WooCommerce Developer?

When you hire WooCommerce developers, you can choose to do so on a full-time, part-time, or freelance basis. While you might think full- or part-time developers are a good idea, consider that you may not need the services that often. This means you could end up paying a salary, benefits, and insurance for a full-time employee that doesn't actually work that many hours.The better idea is to hire freelance WooCommerce developers. Hiring remote and freelance workers gives you scalability that helps to achieve your company's goals on time.

What Skills To Look For When Hiring WooCommerce Developers

When you hire freelance WooCommerce developers, you should look for someone with a complete working knowledge of WooCommerce and WordPress. These are a few other key hard skills to look for during the hiring process.

  • Knowledgeable about the operation of web servers
  • Adept at developing and implementing widgets
  • Able to integrate websites with popular methods of payment
  • Able to convert Photoshop files to XHTML files
  • Knowledgeable about the proper way to implement front-end changes
  • Skilled at fixing bugs and installing security patches

It isn't just hard skills that you should focus on, though. Your WooCommerce developer needs the right soft skills as well. First, they need to be creative. Their creativity is necessary for designing and implementing a website that makes your brand easy to recognize. It's also important that your developer has strong communication skills. They'll be working directly with you, other developers, and other people at your company to ensure everything runs smoothly.  

How Much Does It Cost To Hire WooCommerce Developers?

The cost of hiring WooCommerce developers depends on a variety of factors, including how many years of experience they have, where they're based, and the size and duration of your project. Someone with more experience may be able to work faster or have special skill sets, but they'll also cost more to hire. Someone who is just starting their career may need a little more direction but often prices their services more competitively as well. Typically, you can expect to pay about $20 an hour for a beginner developer, $43 per hour for an intermediate one, and $125 or more per hour for someone who has an advanced skill set.

Tips For Writing a WooCommerce Developer Job Description

Clear writing is essential when you're creating a job description for your WooCommerce developer position. Use a paragraph or two to talk about the type of company you run, what the project entails, and one or two key elements that you're looking for in a developer. Then, use bullet points to list specific skill sets that you're looking for. Remember to focus on both hard skills and soft skills.

Common Interview Questions To Ask When You Are Looking To Hire a WooCommerce Developer

If an applicant makes it to your shortlist, they probably have the required technical skills. It’s still a good idea to require each candidate to complete a short WooCommerce project. Give the same project to everyone you interview, then compare the results.

Technical skills are vital, but so are soft skills. Interviews are when and how you can assess intangibles such as:

  • Critical thinking and problem-solving
  • Personality, attitude, confidence, and level of interest
  • Written and spoken communications
  • Team mentality and fit
  • Coping with pressure
It’s important that you make unbiased judgments. To ensure diversity and inclusivity, develop a scoring system to rate each developer’s answers to interview questions. Ask each candidate the same questions, then make score comparisons.

A great way to gauge soft skills is to prepare a vague, open-ended situational question. Candidates should ask for clarifications since you don’t provide some relevant details. The questions they ask are as important as their solutions to the problem.

Other interview questions might include:

  • What recent project is your favorite, and why? You’ll learn about interests and specific tasks, along with motivations.

  • What are your weaknesses and strengths? Answers should be straightforward and confident, but not cocky.

Choosing the right candidates is challenging. Fortunately, when you use sites like Toptal, you’re able to release freelance developers who aren’t a good fit during a risk-free trial period.

How To Find Freelance WooCommerce Developers For Hire

Hiring the right freelance WooCommerce developer is essential for creating a user-friendly, on-brand website for your business. When choosing which platform to find your developer on, consider how fast its services are, how much it will cost, whether you'll have to go through applicants on your own, and whether you want someone who is new to the industry or well-established in it. Many people choose Toptal because it does all the work for you, matching you with world-class talent that is fast and affordable.

Top 3 Freelance Talent Platforms
Freelance platformTrustpilot ScoreKey PointVettingGuaranteeFree to post projectsTalent statusRate & Share
1Toptal4.8High-profile clientsTop 3% Talent. Rigorous VettingPay only if satisfied$500 as a credit for the first projectFreelancersYes
2Upwork3.9Large freelancer marketplaceAdditional Expert-Vetted programPayment protection (escrow)None, client pays commissionFreelancersYes
3Codeable4.9Wordpress developers platformVetting process in placeRisk-freeNone, client pays commissionFreelancersYes

Use this guide to learn what WooCommerce developers do and other pertinent information, then hire the best candidates sourced through the listed sites. Launch your new store and be ready to fill orders!

Hiring WooCommerce Developers - FAQs

Where can I find WooCommerce developers for hire?
  • Toptal
  • Virtina
  • Upwork
  • Codeable
  • WisdmLabs

Explore more sites in our comprehensive list of top companies.

Why Should You Hire a WooCommerce Developer?

Online shopping is at an all-time high, with almost 290 million expected e-commerce users in the U.S. by 2027. WooCommerce is a widely-used plugin for sites using WordPress, supporting almost 4 million online stores. WooCommerce transforms regular websites into fully functioning e-commerce stores with features such as:

  • Hundreds of available themes and extensions

  • Advanced selling features for enterprise-level stores

  • Customization tools

  • A robust mobile app for sellers

You can scale your online store easily with WooCommerce, making it a favorite for sellers and developers alike. A skilled WooCommerce developer can help increase your brand awareness, customer satisfaction and sales.

What's the demand for WooCommerce development?

With 80% of the American population shopping online, e-commerce competition is fierce. The demand for talented WooCommerce developers will continue to rise as much as 23% by 2031 as more consumers patronize e-commerce stores.

How do you hire a WooCommerce developer?

You’ll need to consider these questions before searching for a WooCommerce developer:

  • Do you need to hire WooCommerce developers to build a new e-commerce store from scratch, update, expand or maintain your existing store?

  • How many products or services do you sell?

  • How detailed do you want item descriptions and store information to be?

  • What is your budget?

  • Will you hire one or a team of part-time, full-time or freelance developers?

Whether you plan to search developer profiles, use a talent-matching service or post a job description, you can use top sites to find qualified candidates.

How much does a WooCommerce developer cost?
The U.S. national average annual salary for WooCommerce developers is $104,840 or $50 hourly. Yearly compensation can range from $18,000 to $180,000 depending on location, years of experience and skill level. You can typically save money by hiring freelancers.
What is a WooCommerce developer?
A WooCommerce developer is responsible for designing and implementing purchasing options for products and services on a website, ensuring they're customized to meet the industry's needs.

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